Like business schools all over the world, the marketing department at BI (the Norwegian school of management) is concerned about the effect that social media has on customer attitudes and buying behavior. Once we know more about these issues, we can more clearly identify how companies should respond to social media, what role they can play in conjunction with the launch of new products and services and how the company itself should communicate. An important concern is also how communication through social media interacts with other communication and marketing activities.
Social media transcends geographic boundaries. My intention with this blog is to connect, engage, and share my knowledge within the field for common purposes. I look forward to discussing relevant issues and research within the field of social and digital media with students, practitioners as well as with academic colleagues, also globally.
Social media transcends geographic boundaries. My intention with this blog is to connect, engage, and share my knowledge within the field for common purposes. I look forward to discussing relevant issues and research within the field of social and digital media with students, practitioners as well as with academic colleagues, also globally.
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