I am working as an assistant professor at BI, the Norwegian School of Management, a job I really enjoy. I have been in the BI system since 2000, affiliated with the Institute of Marketing. Prior to joining BI, I worked in consulting, primarily within the field of public relations and marketing communication.
My academic interest is largely related to marketing communication, brand building and reputation management. Over the last year, I have also spent a lot of time within digital marketing and social media. My main focus today is to find out more about the effects that social media have on customer attitudes and buying behavior.
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